Looks better than the reported 'Invest In Africa' sponsor thats been rumoured. Id imagine that was something you would be dead against anyway.
I wouldn't see the point in that, given that they recently held a charity rock concert in Ethiopia to raise money for the poor and famine-starved area of Sunderland...
If we wanted to help skinny Africans we woukld offer to wash cars at TheDiscountTracksuitThunderdome.com car park